Willard Martin serves as President of Ulrich Horse Barns LLC. and resides in Godley, Texas. Willard was born in Pennsylvania in a rural farm community but his childhood memories are from the 4 years he spent with his parents on the ranch they built while spending time as missionaries in Paraguay S.A. His family then moved back to Pennsylvania where he spent time on the family farm and later working alongside his father in the construction of residential homes and land development. After moving to California, Willard with his brother as a business partner in 2004 founded Dry Creek Mini Barns offering sheds, playhouses, garages and horse barns. After many years in the storage shed and wood products manufacturing he purchased Ring-O-Steel Barns formerly based in Torrance, CA. In 2018 he joined the Ulrich Lifestyle LLC Team of Ft. Worth Texas and in 2022 after having spent 20 years in California relocated to Texas to manage the expansion of Ulrich horse Barns LLC.

Willard has over 30 years experience with horses, cattle and construction giving him unique insight and understanding into the needs and expectations of his customers. He has made many improvements to the steel barn design and available options over the years to bring to you a product we are proud to manufacture and represent. Call his team today to design and quote your dream horse barn!

You might say that Verlin was born into the construction industry. When he wasn’t helping on the farm, he stayed busy, doing construction, building his first shed after school hours when he was only 9 years old. Along with his five brothers and three sisters, his family moved a lot, between several states and Costa Rica. At 21, he decided to leave his family and head to where he heard everything was bigger – Texas. His passion for quality and excellence led him to join Ulrich in 2009.

Verlin’s critical thinking and left-brained personality helped him rise through the ranks to his current position as Vice President of Finance. When he is not watching the bottom line, Verlin spends his time enjoying the outdoors, from hunting and fishing to cycling, and most recently completing the Cowtown Marathon.

George S. Bobbitt, Sr. is the President / COO / Integrator of Ulrich Lifestyle Structures. He joined the company in February of 2023 and is responsible for day-to-day operations of the company. Mr. Bobbitt is an experienced EOS Integrator having first served as COO / Integrator for CMIT Solutions, Inc., an IT Services Franchisor with over 180 offices across North America, in 2015 and has since served many other technology and service companies as a consultant CxO / Integrator.

Prior to CMIT Solutions, Mr. Bobbitt spent nine years in the Defense and National Intelligence industry, holding several board, corporate development and operations roles while serving as Camber Corporation’s Corporate Vice President. During his time at Camber, he led the company, along with their Private Equity Partner New Mountain Capital, through eight acquisitions helping grow the company to over $500M in annual revenue.

In the twelve years before joining Camber Corporation, Mr. Bobbitt held several Product Management and Business Development positions for telecommunications manufacturers Westell, Inc. and Adtran, Inc. Mr. Bobbitt also served five years in the US Army as a Cavalry Officer and had the privilege of leading a reconnaissance unit during the first Gulf War and was awarded the Bronze Star Medal.

Mr. Bobbitt earned his Bachelor of Science degree in Engineering (Major: Computer Science) from West Point in 1989 and his Master’s of Business Administration in Economics and Marketing from the University of Chicago in 1997.